Google Pixel Watch
Australia
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
THE BRIEF
Google launched its much-awaited Pixel Watch in October 2022. This stunning smartwatch comes with loads of activity and health tracking. Did you know that it can track you heart rate every single second?
To build early sales momentum for this launch online in Australia, Google chose Insiders E-Commerce UGC solution. Partnering with their key retailer, our brief was to get great reviews up quickly!
THE APPROACH
Our campaign for Google Pixel Watch went live just hours after the global product announcement. Our Aussie Insiders community loves tech products and within hours of the launch we had a massive number of subscriptions to the campaign. We applied several qualification filters to get to the best, most motivated participants who purchased their Google Pixel Watch and started the evaluation process.
THE STRATEGY
We created a fun, engaging experience for Insiders in the campaign to explore the Google Pixel Watch fully and make it a part of their day to day lives. Insiders did exactly that testing the product fully from it’s sleep tracking function to heart rate and battery.
We moderated all the content (always do this for brand safety) and stimulated Insiders to share their experience through detailed reviews on the brand’s key e-tailer.
HIGHLIGHTS
Over the 4-week campaign, we over-delivered on Review content by more than 145% and got a high average Rating of 4.5 stars/5.
The impressive part of the Product Reviews was its average length at 160 words. These are longer than usual organic reviews. It’s evidence of the involvement and feedback Insiders were willing to give for the Pixel Watch. Insiders shared usage pictures and videos in Reviews too. We managed the campaign using our proprietary campaign management tools and had a close coordination with the client.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
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Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.