Lexmark Color Printers 2022-2023
USA
Within the first week we got more than 1,800 hand raisers to fill 90 spots for the Lexmark Color Printer Campaign. The Insiders community managed to use their Business Printer for 10 days and leave a detailed and honest review in Amazon.
THE BRIEF
Lexmark Color Printers have been in the market for years, Lexmark Go Line Business program is made specially for small business people. It is designed to print more and leave the hassle behind.
Lexmark Color Printers offer the ultimate solution to printing with reliability, wireless freedom, security, durability, and sustainability.
As an Insider you were only able to buy one SKU per household, seeding the reviews in Amazon.com.
THE APPROACH
Among our entrepreneur Insiders, we asked for available Insiders who had an Active review account in Amazon. Insiders that were looking for an upgrade and to use their printer for their own Business activities.
THE STRATEGY
We asked the Insiders to use the printer at least for 10 days. Then show an image of the product while using it, and be detailed in their description about the installation.
Writing Reviews in Amazon had been challenging for our community, the timing is important, so we sent the Insiders to write their review in the e-tailer after the 10 days of purchase.
Lexmark wants to expand their reviews in their own e-tailers, so, at the end of the campaign, we syndicated all the Reviews through Power Reviews.
HIGHLIGHTS
We started the campaign with an average of 4.0 rating in Amazon and ended in 4.2, adding +.2 points to the Amazon average rating.
Insiders’ reviewers go above and beyond than the rest of the people, comparing +124 average words from Insiders to +43 words in the organic reviews, we can tell that our community likes to be detailed and honest about it.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
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